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Date: Friday January 11
NEW BREXIT SURVEY SHOWS BRITS WANT TO STAY -- UNLESS THEY ARE FRUITARIANS
BRITONS would vote to stay in the EU if they had their vote again, shows a survey of 100,000 people.
The survey carried out by Pickmypostcode.com using newly launched rapid UK polling tool Findoutnow.co.uk, shows that Remain would get 53.7% of the vote.
Pick My Postcode, then known as Free Postcode Lottery, beat traditional pollsters at their own game back in April 2016 when it correctly predicted Brexit with 52.75% in favour of Leave.
The latest survey shows almost 7% of voters would change their vote from Leave to Remain if another referendum was called.
PMP founder Chris Holbrook says: “I think we can be pretty sure these results are correct. We have so many members that represent a very accurate spread of the UK’s demographics.”
He added: “I don’t know whether it is headlines in newspapers that have made former Leavers nervous, but it seems clear there has been a shift in what Britain wants to do about Brexit.”
YouGov’s pre-Brexit survey wrongly called the vote for Remain.
Other quirky results from the survey, perhaps the biggest indicator of people’s thoughts on Brexit since the referendum itself, include:
- Fruitarians are strong Leave voters.
- Vegans are strong Remainers.
- 60% of single people would vote Remain.
- People with more children are most likely to switch their vote to Leave.
For more information or an interview contact Chris Holbrook on, or chris@pickmypostcode.com.
Notes
Survey carried out between 11/12/2018 and 04/01/2019
Responses received from 101,862 people.
Pick My Postcode became the new name for the Free Postcode Lottery in May 2018
Pick My Postcode is Britain’s biggest free daily lottery, with 2 million members.
OTHER FINDINGS
Vote changers
9.17% would change their vote
3 in 4 vote changers would now opt to Remain
Gender
Of the 2.37% of those who would change to Leave, more than twice as many are men (2.79%) than women (1.3%).
The 6.8% who would change to Remain is evenly split between genders
Age
57% of over 55's would vote Leave again
65% of 18-24 year olds and 61% of 25-34 year old would vote Remain again
3.04% of over 55's would change to Leave
9.34% of 18-24 year olds and 8.38% of 25-34 year olds would change to Remain
Supermarket
47.45% of Budget (Aldi etc) shoppers would vote Leave compared to 52.28% in the Referendum
63.71% of Premium (Waitrose etc) shoppers would vote Remain up from 61.35% in the Referendum
Marital status
60% of Singles would vote Remain
Voters in Civil Partnerships are 2.5 times more likely to change to Leave (6.44%) than Married voters (2.62%) and 3.5 times more likely than those "Living with partner" (1.9%)
Separated voters are 34% more likely to change to Remain (8.21%) over Married voters (6.11%) and 50% more likely than Widowed voters (5.54%)
Number of children
The more children you have, the more likely you are to change to Leave:
1 child - 1.99%
2 children - 2.41%
3 children - 2.55%
4 children - 2.58%
5 or more children - 3.66%
Voters with 5 or more children are also the most likely to change to Remain (7.14%)
Voters with 4 children are the most likely to stick with Leave (57.21%)
Childless voters are the most likely to stick with Remain (53.68%)
Level of education
65% of voters who left school at 16 would vote Leave
75% of voters with postgraduate qualifications would vote Remain
Vocational/Technical college graduates are the most likely to change to Leave (2.76%)
Employment status
78% of students would vote Remain
Those who are voluntarily unemployed (including pensioners) are nearly twice as likely to change to Leave (3.4%) as those who are employed (1.96%)
Pet ownership
Bird owners are the most likely to vote Leave again (59.44%) but least likely to change to Leave (1.39%)
Rodent owners are the most likely to vote Remain again (59.5%) AND the most likely to change to Remain (8.33%)
Lottery
National Lottery players are more likely to vote Remain (54.36%)
But People's Postcode Lottery and Health Lottery players are more likely to vote Leave (56.35% and 57.18%)
Number of bedrooms
Those with 7 or more bedrooms are nearly 4 times more likely to change to Leave (8.36%) than average
But they're also the most likely to change to Remain (7.32%)
Interests
Twice as many Leave voters are interested in cars (57.48%) than education (28.52%). The reverse is true of Remain voters 30.94% and 60.21%.
Those who would change to Leave are 10 times more likely to be interested in both Cars and Personal Finance than either Family & Relationships or Pop Culture
Those who would change to Remain are twice as likely to be interested in both Events & Attractions and Shopping than News & Politics and Literature
Drinks
Teetotallers and Heavy Drinkers are both more likely to vote Leave but moderate drinkers are more likely to vote Remain
Coffee drinkers would vote Leave and Tea Drinkers would vote Remain
Those who drink both coffee and tea are more likely to change to Leave (2.68%)
Those who drink neither are more likely to change to Remain (7.38%)
Food
Fruitarians are the most likely to vote Leave for a second time (54.64%)
Vegans are the least likely (25.33%)
Raw Foodies are the most likely to change to either Leave (5.72%) or Remain (9.04%)
Flexitarians and Vegetarians are the least flexible with only 8.43% and 7.84% opting to change their vote
Exercise
Heavy exercisers are most likely to change to Leave (3.27%)
But those who do no exercise are most likely to vote Leave again (57.63%)
Both extremes are more likely to vote Leave, with moderate exercisers more likely to vote Remain
Newspaper preference
Mirror readers most likely to change to Remain (8.92%) and Daily Express least likely (3.39%)
FT most likely to change to Leave (8.7%) and the Guardian least likely (0.87%)
Daily Express 81.6% Leave
Guardian 93.31% Remain
Daily Mail 71.49% Leave
The Times 64.07% Remain
The Sun 73.57% Leave
Mirror 56.02% Remain
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