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Formerly Free Postcode Lottery

Formerly Free Postcode Lottery

What the FPL?! Part 3

by Chris | News


If it ain't broke don't fix it! Why do websites have to change all the time?! Just getting those in early so you don't have to. We've made some changes. Again. Sorry. But there's good reason.

We’ve removed the Sponsor Draws. Why? Well, they were not conducive to achieving our commercial objectives… They were rubbish. Not to everyone of course. A lot of you found some amazing deals with Quidco, Groupon, Zeek, TheWorks.co.uk, and Boom25 and some of you walked away with some free gift cards (the final set of winners will be emailed today). However, the implementation was always a little clunky and, umm… not very FPLish. We’ve reached a stage where we’re learning that less is more, especially on FPL, so while we may continue to make annoying changes, we’re learning in public, so as long as we’re up front with you, we ask you kindly to be patient with us 🙂

That’s not to say that we don’t love our Sponsors. We do, and that’s why we want to fit them into FPL in the best way possible, and we think that’s within our existing Bonus page and our regular offer slots in the emails and on the site. We’re also introducing better and easier ways to increase your Bonus and unlock those extra Bonus Draws so, as Marty McFly says, watch me for the changes, and try to keep up.

Finally, the Bonus Leaderboard is finally being brought back properly this week. We’ll let you know when it happens.

In the meantime, please do let us know your thoughts on the changes, and any ideas you have for improving the site.


Chris 🙂